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How Car Brands Got Their Names, and What They Mean


How Car Brands Got Their Names, and What They Mean

It's likely that many of us have pondered the origins of famous car manufacturers' names and the significance of their emblems. For instance, the Mitsubishi emblem is made up of three diamonds, which stand for success, dependability, and honesty. The silhouette of two people shaking hands can be seen in the Hyundai logo, which is shaped like a slanted letter H.

1. KIA

Kia corporation was founded in 1944 and was originally known as Kyungsung Precision Industry. At the time, they specialized in the production of bicycles. Korea’s first domestic bicycle was assembled at the plant of this company. Later they switched to assembling motorcycles and didn’t begin to build cars until the 1970s. The name KIA can be translated as “rising from Asia.”

2. Volvo

Volvo was supposed to become a subsidiary of SKF, a ball bearing manufacturer established in 1907. The management of the firm made the decision in 1924 to begin making automobiles that could resist Sweden's chilly weather and challenging roads. An old chemical symbol for iron is used in the recognizable Volvo logo. By the way, in Western culture, this is one of the oldest ideograms. In terms of the name, "volvo" is Latin for "I roll."

3. Subaru

Prior to becoming Subaru, Fuji Heavy Industries existed. It began to exist in 1915. The company's founder and president wanted the new cars to have a Japanese name, so he asked the staff for suggestions. He chose to use his own name because he disliked all of the suggested options. The Pleiades star cluster is known in Japanese as Subaru, which also translates to "unite." Additionally, the logo's six stars represent the union of the six companies that contributed to the creation of this brand.

4. Mitsubishi

Iwasaki Yatar created the business, which had its beginnings as a shipping company, in 1870. In 1873, it was given its present name. The name "Mitsubishi" has two parts: "mitsu," which means "three," and "hishi," which means "water chestnut," but it can also be used to describe a diamond. The three diamonds in the Mitsubishi emblem are a reference to the founder of Mitsubishi's father's family crest as well as the three oak leaves from the Yamauchi or Tosa family crest that ruled over the area where he was born. These three diamonds stand for consistency, honor, and achievement, which were the guiding principles of the Iwasaki family.

5. Audi

The beginning of Audi's history was in 1909. The name of the business is derived from the founder's surname, August Horch, which in Latin means "to listen." The son of Horch's business partner proposed using the word "audi" as a brand name, and the concept was enthusiastically embraced by all parties.

6. Lexus

A relatively new automaker is Lexus. Eiji Toyoda launched it in 1989 with the goal of building a car for affluent buyers. Focus groups were held to learn more about this group's needs. In 1986, the brand name was created. It was picked out of a list of 219 possibilities. One of the front-runners was the name Alexis, but since it was connected to a character from the 1980s television series Dynasty, it was chosen to make it sound more contemporary, leading to the creation of the word Lexus. The people who created the brand emphasize that this word has no particular meaning but instead conjures up images of luxury and technology.

7. Infiniti

Infiniti was established in 1989 in Japan. The brand name alludes to the seemingly limitless route that this vehicle may travel. The Infiniti logo, according to its designers, has two distinct meanings. To emphasize the car's Japanese heritage, an oval with a triangle inside depicts a road leading into the distance and Mt. Fuji, the highest mountain in Japan.

8. Hyundai

Chung Ju-Yung, a businessman from South Korea, established the Hyundai Engineering and Construction Company in 1947. The first Hyundai model was shown in 1968, and the one millionth vehicle was produced 17 years later. The company's tagline is "New Thinking. New Possibilities," and the name of the brand in Korean means "modernity." The automobile logo is also symbolic. Two people shaking hands are represented by the slanted H. One of them is a company representative, and the other is a customer who is pleased with the caliber of the vehicle.

9. SsangYong

The oldest and fourth-largest automaker in South Korea is SsangYong. Two different businesses, founded between 1954 and 1962, served as the foundation of this brand. At first, they produced buses, trucks, and jeeps. SsangYong Motor, which in Korean means "2 dragons," replaced Dong-A Motor as the company's moniker in 1988. The two dragons that make up the brand's logo stand for self-sufficiency, independence, harmony, and infinity.

10. Mazda

Mazda's history began in 1920. The future automaker first produced corks. But they started making cars in the 1930s. The Mazda moniker was officially adopted by the corporation in 1984, despite the fact that 3-wheeled vehicles had already been produced under this name.

In an effort to enhance the perception of these small cars, their designers gave them the moniker Ahura Mazda, after the Zoroastrian god of light. Additionally, the brand's name matched that of the company's president, Jujiro Matsuda. A pair of wings in the form of the letter M serves as the Mazda logo. They stand for imagination, vitality, kindness, and fortitude.

11. Jaguar

When it first began producing motorcycle sidecars in the 1920s, Jaguar was known as The Swallow Sidecar Company, or S.S. for short. At a general meeting in 1945, the shareholders decided to rename the business Jaguar. "Unlike S. S. the name Jaguar is distinctive and cannot be connected or confused with any similar foreign names," chairman William Lyons said at the time. Grace, elegance, performance, and power are strongly associated with the cars bearing the leaping Jaguar logo.